LinkedIn profile writer for Canadian professionals.
Recruiters search LinkedIn before they call. Clients check your profile before they reply. If what they find does not reflect the professional you actually are, you are losing opportunities before the conversation even starts. Every Sunrise LinkedIn profile is written by hand — headline, About, and Experience — by the same team that writes your resumé.
Your LinkedIn profile is working for you or against you — there is no neutral.
A resumé goes where you send it. Your LinkedIn profile is visible to anyone who searches your name, your role, or your industry — at any time, whether you are actively job searching or not. What it says and how it says it shapes how people decide whether you are worth their time.
Recruiters search LinkedIn before they post a job — not after.
Most hiring decisions start with a search, not a job posting. A recruiter looking for a project manager in Calgary types terms into LinkedIn Recruiter and reviews the profiles that surface. If your profile does not appear for the right keywords, or fails to hold attention when it does, you are invisible to the people actively looking for someone with your background.
Your headline is doing more work than you think.
Your headline appears in search results, connection requests, comments, and messages — everywhere your name shows up on the platform. A generic job title tells people nothing. A well-written headline positions you clearly, incorporates the keywords recruiters and clients actually search, and makes a strong enough impression that people click through to learn more.
The About section is where credibility is built — or lost.
Most About sections read like a third-person press release, a duty list from an old job description, or a copy-paste of the resumé summary. A well-written About section tells your career story in your voice, opens with a hook that holds attention before the truncation point, and gives people a genuine reason to keep reading and reach out.
Your resumé and LinkedIn profile need to tell the same story.
When a recruiter receives your application, most will check your LinkedIn profile within minutes to cross-reference titles, dates, and achievements. Discrepancies — even small ones — raise questions that are hard to recover from. When Sunrise writes both documents, they are built from the same intake, by the same team, with the same verified facts. Consistency is built in from the start.
Three sections. Every word written with purpose — and to LinkedIn's character limits.
LinkedIn has strict character limits for each section. Most writers ignore them until after the draft is complete. We write to the limits from the start — so nothing gets cut and every section makes full use of the space available.
Headline
The first thing anyone sees — in search results, connection requests, and every comment you leave on the platform. We write your headline to position you clearly, incorporate the keywords recruiters and clients actually search, and create enough of an impression that people click through.
A generic job title is not a headline. It is a missed opportunity.
Up to 220 charactersAbout
Your story, written in your voice. We open with a hook that holds attention before the truncation point — the line where LinkedIn cuts to "see more" — then build through your background, strengths, and positioning to a close that gives people a reason to reach out.
We write it as a person, not a document. Conversational tone. First person. A genuine career narrative rather than a rephrased resumé.
Up to 2,600 charactersExperience
Every role rewritten to lead with outcomes, not duties. Each entry is built to show what you delivered — specific, credible, and consistent with the positioning established in your headline and About section. Evidence, not description.
The experience section is where recruiters verify what the rest of the profile claims. We make sure it holds up.
Up to 2,000 characters per roleTwo ways to get your LinkedIn profile written by Sunrise.
If you are also updating your resumé, the add-on is the more cost-effective path — and produces a more consistent result because both documents are written by the same person from the same intake.
- Headline written to position and keyword-optimise
- About section — up to 2,600 characters, written in your voice
- Experience section — every role rewritten to lead with outcomes
- Written to LinkedIn's character limits throughout
- Delivered as a formatted document ready to paste in
- Free assessment before any work begins
- Everything in the standalone package
- Written from the same intake as your resumé
- Titles, dates, and metrics consistent across both documents
- Available as an add-on to Essentials, Comprehensive, or Strategic packages
- Included in the Strategic package at $999
A complete LinkedIn profile and a high-performing one are not the same thing.
Most professionals have a LinkedIn profile. Far fewer have one that is actively working to surface them in recruiter searches and convert that visibility into conversations.
All sections complete, consistent with the resumé, achievement-focused throughout.
The profile is filled in, accurate, and reads professionally. A recruiter who lands on it gets a clear sense of who this person is and what they have done. This is the baseline — and it is significantly better than a profile with a generic headline, an empty About section, and duty-based experience entries.
Optimised for how recruiters actually search — and compelling enough to convert that visibility into a message.
The headline contains the specific keywords a recruiter in your sector types into LinkedIn Recruiter. The About section opens with a hook that holds attention before the truncation, then builds to a close that makes reaching out feel like the obvious next step. The experience section reads as evidence, not description. The profile is not just visible — it is persuasive. Recruiters who find it message. People who are referred to it are impressed. That is the difference between a profile that exists and one that works.
Send us your LinkedIn URL — we will tell you what needs to change.
The assessment is free. Paste your LinkedIn URL in the message when you get in touch and we will come back with an honest view of where your profile stands and what it would take to make it work harder. If you are also updating your resumé, ask about the Strategic package — it includes both.